I wrote this article in March of 2011 and I am quite proud of it. Not only because it got the most views of any article I have written 2, 298, but it also created a buzz that seemed to cause the Jell-o ad campaign for Jell-o Temptations to pull ads that depicted a very odd story about torturing children for taking their parents temptations. Personally I think Jell-o Temptations are pretty good. It was sad that they had to be tainted by such horrible advertising. -ST
******************************************************************************************* Does Jell-o Temptations Commercial Go Too Far? Sophia Tesch, Yahoo Contributor Network Today while watching CNBC an ad for the new Jell-o product Temptations came across the screen thank goodness my kids were in the other room at the time. It was a mother and a father standing in front of an open refrigerator threatening their children with eternal banishment to a dark snake infested cave should they happen to take their dessert.The advertisement bordering on mental child abuse was very disturbing. There was some push back on Twitter with some people showing concern for the ad and speaking about how they would not want to purchase the product because of the ad. I had to agree. Click here to decide for yourself if you think this ad is too over the top. I understand the feeling of children raiding the snacks so I got that part. However, this type of intimidation is not funny at all to me. It raises serious questions and concerns in my mind about what I imagine to be a series of "yes" people who didn't object to this ad as it made its way from concept to airing on TV. Did they all think this acceptable? Were none of them parents? Is this really what our society has come to in the way of humor? I really hope not! I had reservations about writing this article because I did not want to reinforce this behavior however I felt attention should be called to it so that companies like Jell-o and others would know this type of scare tactic is unacceptable and frankly quite disappointing from its usually upbeat and fun commercials. I hope their advertising department can learn from this and do better next time. Either that or put a warning on the ad so I can get my kids out of the room. I am doing my best to raise happy children and not ones in need of psychological therapy if I can help it.
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